I recently had the pleasure to chat with Dan Young, Certified Naturopath from Cheyenne, Wyoming. Dan runs an interesting practice, and he’s got a great method for getting new clients in the door. He also has some interesting ways that he’s able to retain his existing clients and develop fantastic word-of-mouth referrals for all the hard work he puts in.
Jeffrey: I’m pleased to have Dan Young, board certified naturopath from Cheyenne, Wyoming here, with me, on the call. Dan, it’s great to have you here.
Dan: What an opportunity, thank you for the time we’re going to spend together today.
Jeffrey: Dan, I wonder if you could explain to everyone a little bit about your practice.
Dan: In 1998, my father found himself retired as a master herbalist, and because of some of our past history in our family, he was very moved and wanted to get back into doing some form of work. He actually became a master herbalist as a hobby. It wasn’t really intended to be a business per se, but in Torrington, Wyoming, a little town just north of Cheyenne, he started consulting and working with people, and that was 1998. Today, several years later, we have found ourselves in a rather large business situation here in Cheyenne, close to 2500 square feet of just clinical office, plus we have a registered FDA lab for manufacturing our herbal-based dietary supplements, and we are very blessed to see over 4000 office visits a year now. So, it’s been quite a journey.
Jeffrey: Now that’s a fairly sizable practice. What are some of the techniques that you use to get new clients in the door, as well as to service your existing clients? Continue reading