Philips Launches New WiFi-Connected Lightbulbs Not Named HUE
WiZ Connected Soft White High 1600 Lumen 100W A21 Smart WiFi Light Bulb, Dimmable 2700K, Compatible with Alexa and Google Home Assistant, No Hub Required, 1 Bulb - - Amazon.com
Signify positions WiZ for broader mass market appeal than Hue, with lower prices (UPDATED) | LEDs Magazine
How To Set Up Philips Wiz Smart Light Bulb : Better Than Philips Hue? - YouTube