Linda has been in practice since 1996 so she has a lot of experience to draw on when it comes to running her dietitian practice.
Jeff: I have with me Linda McCharles. And Linda’s going to tell us a little bit about her practice. Welcome, Linda.
Linda: Hi. Thank you, Jeff. I’ve been in private practice since 1996. I am a registered dietician. I would say that I run on a general practice, focusing on people that either have weight to lose, weight to gain, have digestive issues. I like to focus on diabetes, Type I and Type II diabetes, as well as cardiovascular problems. People with high cholesterol, for example.
My practice is a well-established practice, and I have to say that it’s been a very good practice. It’s a pleasure. I have a lot of nice people that I work with.
Jeff: Fantastic. So what are some of the techniques you’re using to get new clients into your practice?
Linda: Because my practice has been as well-established as it is, a lot of my new clients come from word of mouth. So whether it be from a group of doctors that I’ve built a relationship with over the years in looking after their patients, or whether it is, you know, client X who comes in and then goes and tells two of her best girlfriends that she’s seeing this new dietician that she really likes. It’s mostly through word of mouth, at this stage.
Linda: I do some public speaking, as well. Not as much as I used to. When I first started building my practice, I did a lot more public speaking. I did lunch and learns. And they were wonderful. You know, it’s a nice way of going out, spreading the word, getting to know people. You don’t make a lot of money at it, but it comes back in the long run, because you get a lot of new people coming to see you, and then it’s, you know, she tells a friend, who tells a friend, who tells a friend. Or it’s the wife’s husband who sees that his wife is eating differently, and she’s looking fantastic, and now he wants to jump on board, too.